WA is an Asian-inspired retail store located in Provincetown, MA. WA means harmony in Japanese and the owner, Tom Rogers wanted this definition conveyed in the identity. Using indian ink and a calligraphy brush, Padraic created the orginal logo.
Extensive research was done to incorporate the logo into a noren (fabric signs found over shops in Japan). The noren-themed signs at the entrance of the store and in the garden add to the Asian flavor. The logo was also used on the sign, website and postcards, all also designed by Padraic.
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