Half Acre was a retail store in Provincetown, MA (it is no longer in operation) and was created by Tom Rogers, who currently owns WA.
Half Acre sold farm-inspired products and the logo, signage, and brochure reflected this theme. Padraic used a split field of texture to help emphasize the name. The original sketches for the catalog were also drawn by Padraic and helped to create a rough, earthy feel.
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